What you do, where you do it, and who you are should all be prominently shown on your site. Provide Google with clear instructions on how to interpret these aspects of your company. All of this information should be stated plainly in your page’s title tag, header tag, and meta description. If you’re using WordPress for your website’s framework, you may modify the title tag in the menu bar to the left by clicking on Settings > General. To continue, the Yoast SEO plugin makes it simple to upload your page’s metadata.
Optimize Your Meta Data
Page title tags and meta descriptions have been the subject of heated controversy in recent years. Even if they aren’t still used as a ranking criterion (in which case, page title tags will take precedence over meta descriptions), they play a significant role in the initial impression that a visitor to your website will have. Include the name of the city you wish to rank for in your page title tags if local search engine optimization is a priority. Page title tags may be improved by including the city name and the name of the service or product being offered. As we go on to our next issue, this will aid in informing search engines of both your physical location and the kind of services you provide there.
Schema for Local Businesses, Organizations, Products & Services
To improve local search engine rankings, it is essential to include structured data markup, such as local business schema, on each page of your website. Absent this, your chances of being included in Google’s coveted Local Pack are little to none. Local schema is supplemental code that may be added to your website’s pages to help search engines better understand your business, its location, and the kind of customers it serves.
Including product and service schema on your site allows you to go into further depth about what you’re selling. Schema’s whole philosophy is predicated on communicating with a machine (search engines) in their native language. Simplify things for them. English may be a second language for them. In order to rank higher in local searches, you should communicate with them in their native tongue.
You may check a URL using Google’s Structured Data Testing Tool to examine the breakdown of the different schemas on your site if you have them or are unsure whether you have them. Our site design page provides a sample schema for local businesses, services, and customer evaluations, such as the following:
Add your business to Google My Business
If you’re having trouble using Google My Business (GMB), you’re not alone; we’ve had our fair share of run-ins with GMB, too. Claiming your business’s listing and populating it with relevant information is crucial for local SEO, and particularly for appearing in the Google Local Pack and search engine results pages. Don’t give up if the category you’re looking for doesn’t appear; the directory lists over 2,000 categories and some of them are rather out there. Twenty percent of your chances of making it into the Local Pack depend on how liberally you use main and LSI keywords throughout the rest of your content.
Google My Business
You should do yourself a favor and claim all of your GMBs if you have more than one physical location. Yes, you need to own each physical site for your company, but you can manage them all from one login, making updates easy.
Add Your Business To Local Directories
While obtaining listings in local directories and constructing citations may be time-consuming, there are a variety of tools available that can assist to make the process easier (at a price, of course). The goal is to ensure that each entry is identical to the others. To reiterate, when listing your business in regional directories, be sure to use the same format and description as appears on your GMB page. Moz Local offers a no-cost, lightning-fast evaluation of your listing’s current health across many major directories. There are free alternatives, but if you have more money to spend, paid services like Yext and WhiteSpark may be a better fit for you.
Make reviews a priority
You will need “votes of validation” as your company expands to prove that you are who you say you are, run the operations you claim to run, and are situated where you claim to be. Positive feedback from customers regarding your offerings is always appreciated. Reviews, however, are an excellent method for doing this. The number of reviews you have on Google, Yelp, and Facebook will all be taken into account by search engines when determining which websites to display for a given search query.
Google My Business Reviews
Every time you do a Google search, Yelp will come up on the first page. So, join in the fun. Build up your reviews on Yelp as well as Google. Consistently positive feedback on the most popular search engine in the world is a must. Build up those reviews to assist position you favorably, since Google will likely show your Facebook page on the top page of a brand name search. Reviews are an excellent method to boost local search engine rankings, even if they aren’t shown elsewhere on your actual website.
Make Your Website SEO-Friendly
Yes, this may seem clear; nevertheless, it is often disregarded. Putting band-aids on a leaky boat may help, but it won’t prevent the ship from sinking if you try to cross the ocean. If it isn’t maintained, it will go down. Web pages are the same way. You have found your virtual abode. Be gentle with it. If your website is well optimized for search engines, if your content strategy is sound, and if your blog entries are informative and engaging, you will attract more high-quality links to your site. One of the most important goals of your local SEO strategy should be to boost your natural search engine rankings, which may be accomplished in part by attracting high-quality inbound links.