Website, mobile app, or social media, businesses are going digital faster than ever! Both small companies and enterprises are embracing technology swiftly to stay in the game.
If you are one of those non-technology entrepreneurs looking to streamline your business operations by going digital, read on!
This blog will briefly explain everything you need to know about going digital. Starting from the key features and costs of building a website vs. an app, we will further assist you in choosing between the two.
Key Features & Costs of a Business Mobile App
Building a mobile for your business is generally considered a stepping stone to going digital. The average cost of mobile app development in Houston can be between $10,000 to $80,000, depending on the features and functionality.
According to a 2021 survey, more than 71% of business owners in the United States have a dedicated website for their business. Moreover, these numbers are expected to grow even further in the upcoming years.
So how a website does help businesses?
The purchasing behavior of people has changed drastically over time. Most people look up the internet before buying something, regardless of the price. And a website helps build credibility.
A professional website with an aesthetically pleasing user interface and easy-to-navigate features improves the business’s credibility with customers.
The customer footfall is at its lowest. Traditional businesses not having an online presence lose dozens of potential clients regularly.
2. 24/7 Marketing
A website works round the clock as a representative of your business. You can market your products and services for free (with a nominal domain fee) on the internet 24/7.
Let’s suppose you want to start a book store business. The capital cost of starting a book store includes the advance rent of up to 10 months, monthly rent, electricity bills, maintenance costs, etc.
On the other hand, you can start your book store on the internet for almost free. Unlike traditional book stores, you don’t have to purchase thousands of books initially for an online store. You can increase your stock as you grow.
3. Brand Awareness
A website helps build brand identity and increase brand awareness. It helps establish the core values of a business by defining who they are and what it stands for.
The fact that businesses spend billions on building brand identity and increasing brand awareness indicates the importance of having a professional business website that makes you appear as a top-class brand.
4. Traffic & Leads
Once a business has gained a stellar reputation online, traffic follows. The traffic includes existing and potential customers exploring more products or services for future purchases.
Unlike traditional businesses, there are dozens of marketing strategies and methods businesses can leverage to boost their traffic and generate more leads.
A digital business can target potential customers and market its products or services to them, while a traditional business does not have this feature.
Key Features & Costs of a Business App
A business app is the next crucial step to embracing digital transformation completely. Businesses with an established target market and recurring audience should facilitate their consumers with a dedicated mobile app.
Although mobile apps are relatively more expensive than websites, the returns on investing in a business app overshadow the costs.
The mobile app largely depends on the region you’re hiring the developer from. For instance, an app development company in NYC will charge you at least $50,000 for a basic mobile app which you can get at a comparatively lower price from Aisa or the Middle East.
According to Statista, nearly 40% of the businesses in the United States have a dedicated business app for their customers. Most of these customers are consumer-based businesses providing great value to their customers.
Let’s find out the business benefits of building a mobile app for your business!
1. Offline Availability
The most significant difference between websites and mobile apps is their availability. While websites require a stable internet connection, mobile apps can run online and offline.
If your business model resembles Spotify, Amazon Kindle, etc., and can provide substantial value to users without internet access, you should go for it. It not only increases the time user spends on your business app but also increases trust and brand loyalty.
2. Intuitive Design
Business apps can offer users a more intuitive user experience than a website. Business apps are also relatively faster than websites. These features may appear normal but play a significant role in purchasing behavior.
With our attention span at all times low, slow websites can irritate customers, causing high bounce rates. Mobile apps, on the other hand, are super fast and user-friendly.
Mobile apps are intuitively designed with advanced search filters that help customers easily track their desired products in just a few clicks.
3. Personalized Communication
A business app makes it easier to communicate with the target audience. Unlike websites, mobile apps do not rely on newsletters only. Instead, they use advanced features like push notifications to send messages directly.
Moreover, customers can share their queries and concerns with business owners directly. These advanced communication features are the key to building credibility and establishing a brand identity that’s second to none.
4. All-Inclusive Capabilities
The more features you can offer your customer, the more time they will spend exploring your business. Mobile apps, in that case, are feature rich and have extensive capabilities compared to websites.
The inclusiveness of mobile apps gives them a definite edge over websites, mainly for consumer-based businesses.
Website vs. Mobile App; What Should You Choose?
Simply put, a business website is a modern-day necessity for every business to thrive, regardless of its size and niche. Mobile apps, on the other hand, are not a must-have for every business. However, business-dedicated mobile apps can add tremendous value for clients and businesses and can be an excellent value for money.